How can you make your job descriptions stand out and ensure that they capture top talent’s attention? Learn the best tips and tricks for writing a winning job description!
Why do you need to improve your job descriptions?
Unemployment rate is lower than ever, which means only a small number of candidates are actively looking for a job. Consequently, companies are competing against each other to attract their attention and convince them to apply for their open job descriptions.
According to Glassdoor, 76% percent of hiring managers admit that attracting top talent is their greatest challenge! If you’re struggling to attract top candidates as well, you need to step out of your comfort zone and try something different. You need to go the extra mile in order to differentiate yourself from your competitors and make your job descriptions stand out.
A good job description will do more than just attract the attention of the active job seekers. A truly great job description will also attract the attention of already employed candidates that are a great fit for your open job positions - and convince them to apply!
How to improve your job descriptions?
If you want to write a job description that attracts top candidates’ attention and make them want to work at your company, you have to improve your regular old job descriptions. The reason why your job descriptions are not attracting enough of your ideal candidates is related to current state of job market.
In the current job market, candidates are in demand. They get to choose where they want to work. Candidates are now in the position of power, not employers. However, most companies still use the same old job descriptions they used when they were in the position of power in the job market. This is the reason why their job descriptions aren’t successful at attracting great candidates.
In order to modernize and improve your job descriptions, you need to implement a candidate-centric approach. You need to ditch the old job description model in which employers were in focus. Instead, you should focus on your candidates and their needs.
Top 5 tips for improving your job descriptions
Wondering how to improve your job descriptions and make them irresistible to candidates? Follow these top 5 tips to make your job descriptions candidate-centric:
Tip #1: Put yourself in your candidates’ shoes
Focus on your candidates sounds good in theory, but what does it really mean when it comes to writing better job descriptions? It means that you have to put yourself in your candidates’ shoes.
You will do that by imagining your ideal candidate and defining your so called candidate persona.
Imagine the type of person that would be ideal for your open job position. The type of person that would fit perfectly into your company culture. Do you see this person? Great! That’s your ideal job candidate - aka candidate persona. Make sure you keep your ideal job candidate on top of your mind when you’re writing your job descriptions!
Tip #2: Include the salary range
Many employers still hesitate when it comes to including a salary range in their job descriptions. This is a big mistake! Clearly stating the salary range you are willing to offer for a certain job position will give you a competitive advantage when trying to attract candidates.
According to LinkedIn’ s research, salary is the second most important thing candidates look for in job descriptions! When it comes to job descriptions, candidates want to know what they’ll do (job duties) and how much they’ll make (salary range) in order to consider a job offering.
Tip #3: Highlight other relevant benefits
Candidates, especially those who are already employed, need a good reason to even start thinking about applying to your open job position. This is why you need to go beyond stating the salary range and offer them additional perks and benefits.
According to Glassdoor’s Employment Confidence Survey, about 60% of people report that benefits and perks are a major factor in considering whether to accept a job offer. So except salary, what are other relevant elements of your employee value proposition? Do you offer a possibility of a remote work, paid lunches and flexible working hours? Make sure you highlight your company’s perks and benefits in your job descriptions!
Tip #4: Keep it short
Yes, I know you want to provide your candidates with all relevant information. This is where most employer make a mistake. They write long (and boring) job descriptions. You might be tempted to do the same, but constrain yourself and include only the essential information in your job descriptions.
Why? Because shorter job descriptions get more applications! According to LinkedIn’s research, job descriptions up to 300 words significantly higher-than-average apply rates per view. When it comes to job descriptions, remember the rule: More is less.
Tip #5: Make it visually appealing
Make your job descriptions visually appealing and reader friendly. Use bullet points, paragraphs and bold the key words. Your job descriptions should also have a lot of white space. Text with a lot of white space is more inviting to readers.
Besides making your job description easy to read, you can also make it more appealing by adding a strong visual. Include an interesting photo or even a video! You can create a great recruitment video even if you have no experience or budget.
So there you have it. Now you know how to write a great job description that will stand out and attract the top candidates. So what are you waiting for? Apply these tips and start improving your job descriptions now!
About the Author
Anja Zojčeska is an HR enthusiast and a Content Marketing Specialist at the recruitment software company TalentLyft.
She is curious about the latest marketing trends and passionate
about applying them in recruitment.