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What Does Dress Code Say About Your Culture, Your Business and You as an Individual?

A company’s dress code may provide more indication of what your business is like than you may think.

People judge everything – it’s an instinct to quickly make sense of the world around us.  People will judge you, your business and the people within your business. How your business is perceived will inevitably determine how well your business does.

In many work places today, a formal dress code is outdated – with many companies allowing their employees to wear ‘Casual’ dress code but what does this say about your culture, business or the individuals in the company? – especially when people start to test what is acceptable to wear at work.

The issue with casual wear in the workplace is that it means different things to different people.  For one person it may mean jeans and a blouse and for others it may mean a t-shirt and jogging bottoms.

The way your business is perceived is reflected in everyone who works for you – they are your brand ambassadors and if they aren’t dressed like they care about where they work then why would your customers care?

It often depends on what business you’re running and how often your employees are customer facing – however, if you want your employees to work to their full potential and care about their work they need to care about every aspect of their being at work – including their appearance.  You wouldn’t hire someone who came to interview with you in sportswear so why would you allow them to wear sportswear to the office?

You want your employees to feel comfortable at work however they need to represent your company the way you think they should. Even in non-customer facing positions, your employees are still a reflection of your company.

Put some guidelines in place

If you’re going to be lenient on your employees and allow them to wear what they like to the office, you need to have some guidelines about what is and what isn’t acceptable. People need to know these guidelines before they even start work with you to make sure standards across the company don’t slip.

What are your thoughts?

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