Seismic

Seismic Introduction

Seismic is the leading global sales and marketing enablement solution improving close rates and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue. Headquartered in San Diego and with more than 300 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

Original Requirements

Seismic had a large presence in the US but had not yet tapped into the potential of EMEA. In 2018, Seismic acquired Savo Group, inheriting 6 people in the UK which they wanted to expand and create a standalone business unit in EMEA.

Due to Oakstone’s previous experience of building entire cross-department teams in EMEA with Eloqua (Acquired for $871m by Oracle in 2012), and having previously worked with one of Seismic’s US leaders, Seismic turned to Oakstone to assist them with the expansion, initially to assist them source enterprise sales and presales talent in the UK.

Oakstone quickly delivered and Seismic was impressed at Oakstone’s speed and accuracy – engaging with Oakstone further to assist them with key hires in the US, where they were struggling for bandwidth in their existing talent team.

Shortly after, Seismic received $100m of funding, which they used to significantly increase the growth of their EMEA team.  To do this they wanted to appoint an EMEA VP which Oakstone provided quickly. Since then Oakstone has assisted Seismic build a team from scratch in France and Germany including sales, alliances, presales and marketing.

Oakstone's solution

Oakstone’s solution was to become an extension of Seismic’s business by getting to know the company, its people and culture as well as possible by investing time with the leadership and understanding the types of profile they wanted to build the company.

Because of Oakstone’s existing network in and around sales, CRM and Marketing technology, it meant finding that they could leverage an extensive existing network within their domain, as well as following a thorough search process to identify and contact new people who could raise the bar even further – this combined approach ensured and guaranteed the best results, every time. 

The future of the Seismic and Oakstone partnership

Seismic has grown from 6 to 26 people in the last 12 months in EMEA – with plans to treble this headcount in the next 12-18 months. Oakstone intends to continue to support Seismic as their go-to recruiter for the talent they need in EMEA and potentially APAC.  Oakstone will also continue to support Seismic’s existing talent acquisition team in the US, where needed for additional bandwidth support.