You’re familiar with Professor Albert Mehrabian’s famous communication rule – trotted out by business coaches worldwide since 1971.
That only seven per cent of communication is based on what you say. And that by far the bulk is body language (55 per cent) and tone of voice (38 per cent).
Sadly some people seize on this as a licence to talk drivel: “If content is only seven per cent of the equation, the precise words are not that important…right?”
Others pepper what they say with irritating colloquialisms or slang (yes, there is a difference). They think it makes them more appealing.
We beg to disagree.
We are very serious about the language our executive search consultants use on your behalf.
What You Say (And We Say On Your Behalf) Matters Absolutely
Content is king. So says the content marketing motto. That headline level maxim is only half the story though.
Actually, content is more like a president than a monarch: it needs votes. But I digress…
The point is that content matters. It is allotted only seven per cent of Mehrabian’s pie, so one had better use it very wisely indeed.
When we phone people to source them for your company, we do so with words that uphold the value of your brand and accurately convey your corporate vision.
What do we mean? This…
Our Impactful Language Tells People You’re Serious
Language is our greatest business tool. So we use it with care.
What we tell people on your behalf is accurate, relevant, informative, interesting and current.
Our language is free from clichés and sensitively tuned to the recipients’ individual circumstances.
You will never hear our consultants use expressions such as:
‘Can I ask you a question?’ or ‘Do you mind if I ask you?’ (We don’t waste time – we ask the question)
‘It’s only me.’ (A self-belittling expression)
‘I wonder.’ (This sounds aimless)
‘I just want to ask.’ or ‘I just wanted.’ (We get to the point)
We do not throw around inherently negative expressions, such as ‘no worries’.
Nor do we use vernacular such as ‘I’ll give you a shout back’. It is low rent and lacks authority. Not BBC English.
We will use the active voice (rather than the passive) to make it crystal clear who is responsible for what at each stage of the process.
We avoid terms such as:
chat (instead we say ‘conversation’ or ‘talk’)
agency (‘recruitment company’)
on our books (‘current projects’, ‘relevant opportunities’)
vacancy (‘requirement’, ‘opening’, ‘opportunity’)
interview (‘meeting’, ‘discussion’).
And while we are always very friendly, we will never use the term ‘mate’ – as some places do.
You may think we’re being a bit obsessive about all this.
We are. And we’re proud of it…because it’s for your benefit (and for the benefit of those whom you seek to attract).