SaaS Sales & GTM Recruitment

In high-growth SaaS companies, where building and retaining high-performing teams is essential, hiring churn can significantly impact the business's trajectory and prove extremely costly.

Discover 8 reasons why Customer Success drives SaaS revenue growth, boost retention, NRR, advocacy, and valuation through customer-centric strategies.

Learn the essentials of building a SaaS GTM team. Strategy, structure, and functions that turn product innovation into revenue growth.

Understand SaaS sales compensation structures, from base salary and quotas to retention metrics and accelerators. Explore key components, common pitfalls, and trends shaping high-performing SaaS sales teams.

Discover why presales is critical in SaaS. Learn how sales engineering boosts win rates, shortens cycles, and drives customer success.

Deepfakes and fake job applications are slowing down recruitment. What’s the answer? People-driven Recruitment Partners.

Artificial intelligence contributes to everything from content creation to customer service, so it's no surprise that it has also made its way into the job application process. While this has opened doors for efficiency and innovation, it has also brought a growing challenge for companies looking to scale. Fake job applications, AI-written CVs, and even deepfake interviewees are now a common occurrence.

Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical. Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical.

Expanding into the EMEA region offers exciting growth opportunities for SaaS companies but presents some complex hiring challenges, especially when building out Go-To-Market (GTM) teams. Each country within EMEA has its own cultural nuances, market maturity, regulatory frameworks, and talent expectations.

While companies worldwide are striving to find the perfect balance between hybrid, remote, and in-office models, there is no clear winner when it comes to productivity. According to McKinsey, all working models, whether fully remote, hybrid, or in-person, report similar levels of engagement, intent to stay, and overall satisfaction. The key lies not in rigid policies but in companies' practices to foster connectivity, innovation, and growth.

For SaaS founders, sales leaders, and hiring managers, staying ahead of these trends is crucial for winning new customers and attracting and retaining top talent in an increasingly competitive market.

What’s shaping the future of SaaS GTM recruitment in 2025?

The SaaS sector is one of the most competitive industries for attracting and retaining top sales talent. With countless companies competing for the same high performers, differentiating your company and making it the preferred choice is critical. Here’s how to effectively position your SaaS company to sales candidates and secure the best talent for your team.

Despite mass layoffs in 2023, SaaS continues to evolve at pace, and businesses that can anticipate and adapt to these shifts will maintain their competitive edge. Here's a look at the trends we see shaping the future of SaaS and influencing strategic hiring decisions.

Constructing a resilient Go-To-Market (GTM) team is imperative for maintaining competitiveness and fostering sustainable growth in any technology company. The GTM team is pivotal in creating strategies for reaching and engaging customers; however, scaling this team effectively can present its own challenges.

Start up advice from Fractional CRO and Sales Leader Nick Bareham, Ex VP of Sales at Cyara Perry Gale and Advisor at One Peak Partner Investors Martin Moran.

The Software as a Service (SaaS) industry's success hinges on more than just cutting-edge technology; it relies on the ability to build high-performing go-to-market teams that drive revenue growth and customer satisfaction.

Blog written by Divisional Director Tristan Heywood. Join his discussion of high salaries vs genuine opportunity.

It's not merely a buzzword; Customer Success is gaining a fundamental shift in how businesses approach relationships. As we delve into Gartner's predictions for 2024, it becomes increasingly evident that customer success is not just a trend but a strategic imperative for organisations across industries.

Written by Divisional Director, Steve Farr.

Securing investment for SaaS start-ups is a critical milestone in the dynamic landscape of technology and entrepreneurship. Recently, I conducted a poll on LinkedIn, seeking insights from venture capitalists regarding their top priorities when evaluating SaaS start-ups for investment.

The Accounts Payable (AP) Automation Software as a Service (SaaS) market is one sector of SaaS Oakstone has had extensive experience working in – we've hired over 200 people within and around this sector.

With projections indicating a surge from USD 6.67 billion in 2022 to USD 13.80 billion by 2029, showcasing a robust CAGR of 10.9% (source: Fortune Business Insight), this rapid expansion is fuelled by the increasing adoption of technology in AP automation processes, where 69% of professionals leverage technology for spend analysis and procure-to-pay (P2P), according to Gartner.

In the ever-evolving realm of technology, Software as a Service (SaaS) has emerged as a transformative force, reshaping how businesses operate and deliver value to their customers. With this growth comes a demand for skilled professionals who can drive innovation and propel SaaS companies to new heights. This is where the pivotal role of a SaaS recruiter comes into play, acting as the linchpin between organisations and the talent pool that propels the SaaS industry forward.

While there have been some efforts to improve gender diversity in SaaS in recent years, it’s clear that there’s still a long way to go to create a more balanced and diverse workforce in the technology industry. Overall, the percentage of female graduates with core STEM degrees is steadily growing. However, the split is still just 27%. Initiatives are being undertaken in the STEM fields to encourage female representation at all levels, including leadership positions.

With the industry dominated by males, companies are taking initiatives to attract more females, but why?

In the fast-paced and competitive world of Software-as-a-Service (SaaS), the role of executive talent and leadership cannot be underestimated. These people play a crucial role in driving the success, growth, and direction of SaaS companies.

The market is growing faster than ever and the prospect of expanding into different regions is continuing to increase.