MarTech Recruitment

Discover the most in-demand Account Manager and SaaS AE skills for 2026, including data literacy, full-cycle ownership, precision outbound, and AI-driven selling. Insights from Oakstone Senior Consultant Sam Reader.

For decades, tech has been a male-dominated space, due to cultural stereotypes, educational imbalances, recruitment practices and a lack of female role models.

At Oakstone International, we’ve seen this shift first-hand. Over the last year, we’ve made measurable progress in helping our clients create more gender-diverse teams.

If you're struggling to understand why great candidates drop out halfway through interviews or go cold just as you're ready to make an offer, the issue probably isn't your talent pool; it's your hiring process.

The SaaS Presales world is changing fast. Oakstone International’s Andy Sellers shares the top in-demand skills for Presales professionals, and what hiring managers should be looking for in 2025.

Discover how SaaS hiring managers can reduce time-to-hire without sacrificing candidate quality. Learn the proven tactics from Oakstone International’s GTM recruitment experts.

In high-growth SaaS companies, where building and retaining high-performing teams is essential, hiring churn can significantly impact the business's trajectory and prove extremely costly.

Discover 8 reasons why marketing drives revenue growth in B2B SaaS GTM strategies. Learn how positioning, ABM, and data-driven tactics fuel success.

Discover 8 reasons why Customer Success drives SaaS revenue growth, boost retention, NRR, advocacy, and valuation through customer-centric strategies.

Learn the essentials of building a SaaS GTM team. Strategy, structure, and functions that turn product innovation into revenue growth.

Understand SaaS sales compensation structures, from base salary and quotas to retention metrics and accelerators. Explore key components, common pitfalls, and trends shaping high-performing SaaS sales teams.

Discover why presales is critical in SaaS. Learn how sales engineering boosts win rates, shortens cycles, and drives customer success.

Hiring a Customer Success (CS) leader is a pivotal moment for any SaaS company, especially if you're in a high-growth phase.

This person will act as a bridge between your product and your customers. They'll influence retention, expansion, advocacy, and cross-functional cohesion. The wrong hire can damage key accounts. The right hire can shift your NRR curve in the right direction.

Discover why US-based SaaS GTM strategies often fail in EMEA—and learn how to adapt your approach across sales, marketing, hiring, pricing, and compliance to succeed in diverse European, Middle Eastern, and African markets.

Is your use of AI in recruitment damaging your brand reputation and candidate experience? Learn how to strike the right balance.

Deepfakes and fake job applications are slowing down recruitment. What’s the answer? People-driven Recruitment Partners.

Artificial intelligence contributes to everything from content creation to customer service, so it's no surprise that it has also made its way into the job application process. While this has opened doors for efficiency and innovation, it has also brought a growing challenge for companies looking to scale. Fake job applications, AI-written CVs, and even deepfake interviewees are now a common occurrence.

Hiring the right people at the right time requires more than just filling roles; it demands alignment with the company’s long-term goals. A clear strategy helps you identify future talent needs and growth plans and stay competitive in attracting top performers.

Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical. Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical.

Expanding into the EMEA region offers exciting growth opportunities for SaaS companies but presents some complex hiring challenges, especially when building out Go-To-Market (GTM) teams. Each country within EMEA has its own cultural nuances, market maturity, regulatory frameworks, and talent expectations.

While companies worldwide are striving to find the perfect balance between hybrid, remote, and in-office models, there is no clear winner when it comes to productivity. According to McKinsey, all working models, whether fully remote, hybrid, or in-person, report similar levels of engagement, intent to stay, and overall satisfaction. The key lies not in rigid policies but in companies' practices to foster connectivity, innovation, and growth.

For SaaS founders, sales leaders, and hiring managers, staying ahead of these trends is crucial for winning new customers and attracting and retaining top talent in an increasingly competitive market.

What’s shaping the future of SaaS GTM recruitment in 2025?

The SaaS sector is one of the most competitive industries for attracting and retaining top sales talent. With countless companies competing for the same high performers, differentiating your company and making it the preferred choice is critical. Here’s how to effectively position your SaaS company to sales candidates and secure the best talent for your team.

Insights from Oakstone Divisional Directors Tristan Heywood and Steve Farr.

After several challenging years for SaaS, the EMEA region is gradually recovering, presenting new opportunities and hurdles for businesses looking to expand their GTM (Go-to-Market) teams. Drawing insights from industry leaders at Oakstone International, let's explore what lies ahead for hiring in EMEA.

Go-to-market (GTM) strategies are the key to business success. From software companies to those innovating in artificial intelligence (AI), having a precise GTM approach can mean the difference between rapid growth and stagnation. But what exactly is GTM, and why is recruiting the right GTM talent essential for technology companies?

Generative AI continues to captivate venture capitalists worldwide, setting new records for funding and innovation in 2024. The sector is thriving from the U.S. to Europe, fuelled by record-breaking investments, cutting-edge talent, and strategic government support. The scale of funding highlights generative AI's transformative potential, promising to reshape industries and drive global technological progress.

As the new year unfolds, individuals and businesses stand at the crossroads of possibilities, ready to embark on a journey of growth and achievement. Goal setting is a powerful tool that helps map journeys, providing direction, motivation, and a sense of accountability.

The last 4 years have been a rollercoaster from hiring surges to mass redundancies, remote working to return to office and back again. The unpredictable talent trends in sectors such as technology have proven challenging for everyone in the industry to navigate.

Making sense of current talent trends can help us predict future trends, including desirable skills, ways to attract talent and ways to boost retention.

LinkedIn recently published the findings of their 2024 Global Talent Trends. The data comes from LinkedIn's Economic Graph, the LinkedIn Executive Confidence Index survey, and the global community of more than 1 billion members on the LinkedIn platform.