Executive Search Case Study: Eloqua Marketing Automation Software
Eloqua marketing automation software enables organisations to create targeted campaigns across multiple channels including email, web, video and mobile.
The Toronto-based company has a UK HQ in Old Bond Street, London. In 2012 the company was acquired by Oracle.
Eloqua needed top quality enterprise sales executives to grow its new EMEA start-up operation.
They needed to be highly entrepreneurial – capable of growing the business independently with minimal support from the company’s main HQ in Canada.
Eloqua had just seven people in its EMEA team when it first approached Oakstone with its executive search requirements.
Oakstone’s divisional director/managing consultant Andy Strong and his colleagues worked on a retained basis to recruit 35 executives – 75 per cent of the EMEA sales team.
Roles included sales, pre-sales, marketing, professional services, customer success and inside sales for the UK, Germany and Benelux.
EMEA became Eloqua’s top performing region, in parallel with the company’s successful acquisition by Oracle.
This enabled them to overcome strong competition in the EMEA region, putting it in a pre-eminent market position.