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MarTech software company Neolane, Inc. offers marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. Paris headquartered Neolane software provides a cloud-based platform that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more. Paris headquartered and funded by Auriga Partners, XAnge and Battery Ventures.


Neolane needed to source key sales leaders and other executives to drive growth in the UK and Europe and to educate markets about the strategic advantages its sophisticated technology could deliver.

Oakstone’s Solution

Over a seven year period Oakstone worked closely with the founding members Stephane Dehohoche (CEO) and Benoit Gourdon (COO) and provided Neolane with 45 executives across Europe including EMEA Services Director, UK Country Manager, UK Pre-sales Manager, UK Services Manager, EMEA Support Manager and UK Business Development Director. Oakstone divisional director and managing consultant Steve Farr said: “Neolane was a visionary in their space who wanted to become a leader. “We had to educate the market on their ambitions and drive value out of every hire we supported them with in their efforts to grow organically”


Neolane consistently grew at a rate of 50% year on year and reached $58 million in revenue, eventually being acquired by Adobe Systems for $600 million in 2013.

Neolane, EVP Europe / Asia Pacific & Co-Founder Benoit Gourdon said: ”Working with Oakstone over the past 7 years has been truly key to the growth of our business at Neolane. “Their knowledge of the software industry and their impressive ability to reach, not only to but beyond their world-class network, accessing our entire target candidate audience has resulted in superb hiring results and the money invested giving a great return. “Oakstone’s reach is International and their standards of Integrity and Professionalism and results have combined to make them the best recruiters we have worked with, by far. “They have always taken the long-term approach, been persistent, helped us with market trends, salaries levels, and real assistance selecting and securing the right candidates. “Oakstone has provided us with an excellent service and have always been worth our financial investment with them.