How Scalable Hired a Chief Marketing Officer to Build Its Growth Engine

Scalable Chief Marketing Officer Case Study

As Scalable Software prepared to accelerate growth across the UK and US, the business partnered with Oakstone International to appoint its first strategic Chief Marketing Officer. With no established benchmark for the role, Oakstone worked closely with the leadership team to define the ideal profile before conducting a targeted executive search. The successful appointment brought deep ITSM and back-office SaaS expertise, creating the foundations for scalable demand generation and long-term international growth. The search was completed within six weeks.

Company Background

Search Background

The Challenge

Result

Continued Relationship

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Company Background

Scabale software specialise in essential workforce and system analytics that support businesses digital transformation and IT cost reduction initiatives, providing key insights to improve productivity, measure and drive adoption, and enhance ROI.

• Founded 2008, by Nick Youell

• HQ Texas, USA. Approx 50 employees

• Cost optimization and IT asset management (SaaS)

Search Background

• Scalable was looking for a senior, strategic CMO for their advanced startup.

• The ideal person would have experience creating opportunities to feed to pipeline funnel in the UK and US.

• Previous experience in the SaaS vertical.

• Backoffice, startup and ITSM domain experience.

• Retained agreement

The Challenge

• This was a brand new role so there was no benchmarking for what the ideal person looked like.

Result

• The success candidate had extensive CMO experience, working 8 years at Hornbill System Management and 13 years at Compuware.

• A solid and loyal background in back office and ITSM domains.

• Search time was within 3 weeks, and the role was successfully filled within another 3 weeks

Continued Relationship

• We have maintained a great relationship with Chris Gomersall (CEO and hiring manager) and continue to support their hiring needs when needed.

More about Oakstone and Scalable

• How can Oakstone support SaaS companies hiring marketing and GTM executives?

  Oakstone International specialises in executive search for SaaS GTM leadership roles, including CMOs who can build demand generation engines, strengthen pipeline performance, and support international growth globally.

• Why is pipeline-focused marketing leadership so important in SaaS?

  In B2B SaaS, marketing is a core revenue driver. A strategic CMO ensures marketing activity translates into qualified opportunities, predictable pipeline contribution, and long-term customer acquisition efficiency.

• What does a CMO do in an early-stage B2B SaaS company?

  An early-stage CMO is responsible for building the marketing foundation, including:

  • Pipeline and demand generation strategy

  • Positioning and messaging

  • Go-to-market alignment with sales

  • Campaign execution across regions

  • Establishing scalable growth systems

I’m Hiring

Oakstone International are a specialised SaaS executive search and recruitment firm assisting companies globally. If you are looking for executive search assistance or would like to speak to a Divisional Director about future hiring assistance in EMEA, the US or APAC, contact Oakstone.

I’m Job Seeking

As a SaaS client-driven firm, we work exclusively for clients to find people with a specific set of skills and experience.

However, if you would like to submit your CV, it will be passed on to our divisional directors, and we will consider you for future roles that are appropriate to your background and goals.